TikTok Launches eLearning Initiative With #EduTok Program in India

As part of an extensive PR campaign to overhaul its reputation in Republic of india following several controversies surrounding unsavory content, brusque format video streaming app, TikTok, has launched an education initiative in the country as information technology tries to soothe frayed nerves within sections of the conservative political establishment. Aimed largely at start-time internet users in the country, the initiative is aimed at "democratizing learning for the Indian digital community on the platform", said the company.

Owned by Chinese tech statup, ByteDance, TikTok on Th said the project will aim to 'revolutionize e-learning in Bharat' with educational shows related to fitness, nutrition, spoken English and more. Meant to be consumed on mobile devices, virtually of the content as role of the program will exist small videos rather than long-drawn tutorials (dissimilar YouTube, for instance), and include tips and tricks, motivational messages and more.

TikTok also appear tie-ups with a number of domicile-grown eLearning institutes, including Toppr, Made Like shooting fish in a barrel and GradeUp to add to the several partnerships appear last month with various other companies in the pedagogy sector, such as Vedantu, Vidya Guru, Hello English and CETKing. The visitor likewise announced collaborations with a media platform chosen Josh Talks and an education NGO called The/Nudge Foundation to brainwash 5,000 immature creators on the platform.

Co-ordinate to Sachin Sharma, the Director of Sales and Partnerships at TikTok, many educational videos are already alive on the platform, and users can search for those past using the hashtag #EduTok. There are already obviously 10 one thousand thousand videos tagged #EduTok, with over 48 billion views in full, he said.